Founder & Creative of Activista LA
Session: Think like an Activist: Why Impact is the Most Important Measure of Success
Some of the biggest businesses in the world are using purpose as a growth tool and a mechanism to create a deeper connection with consumers. In this session, Beto will demonstrate how Activista LA’s determination to ‘create acts, not ads’ has lead them to be the most awarded creatives on the planet.
In 2012 Beto met Paco, his friend and partner, at Ogilvy where both became Executive Creative Directors. Together, they helped Ogilvy to win a record of 35 lions and be named Agency of the Year at Cannes for the first time and Creativity Innovators of the Year by Ad Age.
Beto & Paco’s Dove Real Beauty Sketches became the most watched ad ever with more than 180 millions of views. The idea was voted The Best Ad of 2013 by Time Magazine, Adverting Age and Adweek.
Beto & Paco’s Immortal Fans campaign helped to increase 61% organ donations.
Beto has been in the top two most awarded Creative Directors in 2013, 2014 and 2015 according to Cannes Report.
In 2015, Beto & Paco decided to leave Brazil and worked as Group Creative Directors at BBH London and as partner and ECD at Anomaly Los Angeles.
In 2017 they found Activista, a creative company part of Anomaly group.