Co-Founder of Stylerunner
Session: Marketing with Style: Behind the Scenes of a Leisurewear Giant
Stylerunner broke the mould for sportwear sales in Australia, but the journey wasn’t easy. In this special session, Julie Stevanja, Founder and Chair of one of Australia’s most desirable leisurewear businesses speaks of the peaks and the pitfalls of digital business, brand partnerships with some of the world’s most recognisable lifestyle companies and how the brand was built, all the way through to its $50 million in-administration sale and rebirth into bricks and mortar.
Julie Stevanja is the co-founder of cult activewear destination, Stylerunner. Founded in 2012 after a stint in London working for Streaming Video On-Demand site, Mubi, Stevanja identified a gap in the women's market for a dedicated destination for premium designer activewear brands.
Her assessment proved right and today Stylerunner is considered a leader in the category. Accolades collected by Stevanja and Stylerunner include:
• Young Retail Entrepreneur of the Year, World Retail Congress in 2016 (winner)
• Women in Digital 2016 (winner)
• Winner in Tech, B&T 2015 (winner)
• Veuve Clicquot New Generation Award (finalist)
• Inside Retail Top 50 in eCommerce
In 2019, Stylerunner was acquired through administration by one of Australia’s leading retail groups, Accent Group. Julie remains on board to help lead the business through its next phase of growth, including the rollout of Stylerunner’s first ever Brick & Mortar stores