CMO & CEO, Coles Group

Value the Australian Way


Lisa and Steven will discuss how they’ve worked together to drive Coles Group’s purpose to Sustainably feed all Australians to help them lead healthier and happier lives, and how this has been integral to marketing Coles’ new brand proposition, Value the Australian Way. They’ll provide an analysis on how having “customer obsession” as part of Coles Group’s values has changed marketing at Coles, deep dive into how technology & research has helped Coles better understand customers and how the challenges of COVID-19 has led to an acceleration in online shopping and digital adoption. 

Steven Cain's Biography


Steven has over 20 years of experience in Australian and international retail.

He commenced as Managing Director at Coles in September 2018.  His previous roles included Chief Executive Officer of supermarkets and convenience at Metcash Limited; Chief Executive of Carlton Communications plc, a FTSE 100 media group; Operating Director and portfolio Company Chairman at Pacific Equity Partners, a private equity firm; and Group Marketing Director, Store Development Director and Grocery Trading Director of Asda (UK) during its turnaround.

He has held roles at Kingfisher plc, a UK retail group, and Bain & Company.  Steven was previously the Managing Director of food, liquor and fuel at Coles Myer and was an adviser to Wesfarmers on its takeover of the Coles Group in 2007.

Steven holds a Master of Engineering (First Class) from the Imperial College London, attended Retail, Supply Chain & Strategy programs at Harvard Business School, and Digital Transformation & Innovative Program at INSEAD.

Lisa Ronson's Biography


Lisa is an award-winning marketing executive with over 20 years of experience across multiple Australian and international brands. She has a track record of building strong consumer brands, leading high-performing teams and growing retail sales and market share.

Lisa joined Coles Group in May 2019. As Chief Marketing Officer, Lisa is responsible for leading the organisations marketing brand and media strategies, sponsorships and events, customer insights and analytics, and in store promotion.

Prior to joining Coles, Lisa worked across several brands and sectors including Carlton & United Breweries, Visa International, Telstra, David Jones, Westpac Group and Tourism Australia.

Lisa was recently recognised as the number one Chief Marketing Officer in Australia, winning both the 2018 Marketer of the Year award from the Australian Marketing Institute and also being named as the No. 1 CMO in the 2018 CMO50 Awards from CMO Magazine Australia. Lisa and her team also won Marketing team of the Year, Campaign of the Year, best PR and social campaigns of the year and ten Cannes Lions in 2018.

Lisa is an active member of the Australian Marketing Industry, including writing regularly for the AFR, is an AANA (Australian Association of National Advertisers) Board Member and an Australian Advertising Standards Board Member. Lisa also takes part in several mentoring programs.

Lisa holds a Graduate Diploma in Management with Honors in Marketing from the Macquarie School of Management (MGSM) and bachelor’s degree in Commerce from the University of Western Sydney. Lisa is also studying an MBA at MGSM.