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RESET comes around just once a year, but to keep you inspired, we’ve put together RESET Rewound a home for all the thought-provoking ideas and game-changing thinking from the superstar line-up of speakers we heard from at RESET on 24.03.23.

What you’ll find in these pages are the highlights from each speaker, broken down into a blog, a few not-seen-before Q&A sessions and the fun live scribe mind maps brought to you by The Trade Desk.

Until next year, sit back and enjoy the content from the day.

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BERNARD SALT AM
EXECUTIVE DIRECTOR,

THE DEMOGRAPHICS GROUP

THE CUSTOMER OF THE FUTURE: SAVVIER, FLEXIER, LIFESTYLE OBSESSED.

 

The view from Australia’s best known demographer is that the global upheaval of the pandemic has shifted the thinking of middle Australia, with great generational and attitudinal change blowing in.

UKONWA OJO
FORMER CMO,

AMAZON PRIME VIDEO

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ONLY THE BRAVE. ONLY THE HUMBLE.

 

The world is increasingly volatile, uncertain and complex, and marketers are expected to do more and be more than ever before, according to Ukonwa Ojo, CEO of Zaia Holdings and former CMO of Amazon Prime Video.

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RIO FERDINAND
ENGLISH FOOTBALL LEGEND & ENTREPRENEUR

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BUILDING A BRAND THAT SITS ON THE RIGHT SIDE OF HISTORY.

 

Growing up in a council estate in Peckham, South London, football superstar and entrepreneur Rio Ferdinand learned the value of hard work from his parents, something that informs his drive to do his best in everything he does.

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SHELLEY REYS AO
CEO, ARRILLA INDIGENOUS CONSULTING

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AUSTRALIA'S JOURNEY IN DELIVERING A RECONCILED NATION & CLARIFYING A VOICE IN PARLIAMENT.

 

Australia’s journey to reconciliation has been 33 years in the making and Djirribul woman Shelley Reys, CEO of Arilla Indigenous Consulting, has been involved in Australia’s quest for a reconciled nation since its formal inception in 1991.

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ANDERS

SORMAN-NILSSON

FUTURIST & INNOVATION STRATEGIST

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2ND RENAISSANCE: HOW AI, HUMAN CREATIVITY AND DIGITAL NUTRITION WIN THE MINDS AND ANALOGUE HEARTS OF TOMORROW'S CONSCIOUS CONSUMERS

 

We are in a second renaissance of human creativity and innovation, with sustainability at its core. “Brand accountability will be as important to your sales as marketing is today,” he told the audience of CMOs. “Which means we have to make sure our ecosystem of impact, also known as supply chains, are squeaky clean.”

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SANDRA MARTÍNEZ
CEO, NESTLÉ OCEANIA

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BRAVE NEW WORLD: THE JOURNEY TO NET ZERO.


For Sandra Martínez, the commitment to sustainability is personal as well as professional. Growing up on a cocoa farm in Venezuela, and decades later witnessing the deforestation and destruction of the land, she is keenly aware of the urgency of climate action.​

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ANDREW THERKELSEN
MANAGING DIRECTOR,

THE LAB

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BUSINESS AS A FORCE FOR GOOD.

 

Being good is not a ‘nice to have’, especially if you want to reach the increasingly influential Generation Z. The Lab has been tracking the attitudes of Australians for a decade and has witnessed the explosion of conversations around doing good, and people wanting greater connections and compassion. Importantly, Australians want businesses to get involved.

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